I simplify complex financial systems into scalable, high-impact products.

Staff Product Designer with 9+ years of experience across wealth platforms, advisor ecosystems, and investment products.

Selected impact

Improved conversion by 57%

CAMS Account Aggregator

30% reduction in processing time

Digitisation of Distributor registration

Built dashboards used by 39 AMC CXOs

Disha — Marketing and Sales dashboard

Selected Work

Redesigning a high-friction financial data sharing flow to improve user trust and completion rates.

Increased conversion by 57% through iterative UX improvements

Designing a seamless credit card experience across Citi and PayPal platforms.

Bridged banking infrastructure with consumer UX

Improving usability and scalability of Citi’s mobile banking experience.

Improved usability across core banking journeys at scale

Designing an interactive learning and onboarding system for Citi’s mortgage brokers.

Transformed static training into a scalable onboarding experience

Simplifying IFA workflows across investments and client management.

Reduced operational friction

AnalyticsData heavyB2B2C

Helping investors identify risks and rebalance their portfolio for better returns.

Improved clarity in decision-making

I'm a Staff Product Designer currently leading design at FundsIndia, working on investor and advisor platforms used at scale.

I specialise in simplifying complex financial systems and building scalable product experiences that drive measurable business impact.

Recently exploring AI-assisted workflows and lightweight coding to accelerate prototyping and reduce dependency on engineering cycles.